Digital Campaign Manager Job at Synergy Interactive, Troy, MI

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  • Synergy Interactive
  • Troy, MI

Job Description

Campaign Manager – Marketing Operations

Responsibilities:

  • Manage, execute, and monitor campaigns using platforms like Adobe Campaign Classic, Salesforce Marketing Cloud, and Braze.
  • Build audience segments with SQL and design complex, multi-channel journeys with dynamic content and triggers.
  • Oversee deployments, troubleshoot issues, and ensure smooth campaign execution.
  • Assess technical feasibility for new marketing initiatives.
  • Collaborate with agencies, vendors, and clients to develop and launch campaigns.
  • Work with Marketing Sciences to set up tracking and analyze performance.
  • Partner with developers to implement and optimize code.
  • Communicate campaign performance and updates to stakeholders.
  • Drive process improvements in campaign execution.

Required Skills:

  • Bachelor’s degree.
  • 2+ years in campaign management or marketing operations.
  • Experience with Adobe Campaign Classic v7/v8 (certification preferred).
  • Strong analytical skills, attention to detail, and reporting capabilities.
  • Excellent communication and cross-functional collaboration skills.
  • Proven ability to take ownership and drive results.
  • Project management and client relationship experience.
  • Knowledge of SQL, email marketing best practices, and familiarity with HTML, CSS, and SSJS is a plus.

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