Job Description

Job Title: Digital Marketing Manager 

Location: Springfield, MO (on-site 5 days per week) 

Type: Full-Time 

Pay: $72,000 annually (bonus eligible) 

About Us  

At Anything Possible Brands , we’re in the business of breaking out of the ordinary with gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.

We’re looking for a Digital Marketing Manager who can bring that high energy to our digital world. This digital marketing expert will be a critical contributor to our dynamic, multi-brand marketing organization as we continue to win market share and accelerate growth. If you live and breathe ecommerce, have a thing for content that converts, and can wrangle influencers like a pro, keep reading. This role reports to the Sr Director of Marketing and is supported by a network of agencies. 

What You'll Do (aka Your Tacklebox of Responsibilities):  

You’ll be our digital rockstar, spinning the web, social media, and paid ads into gold, all while keeping our audience hooked. 

• Rule the website. Keep our site sharp, efficient, and vibrant. Refresh content, supercharge SEO, and work seamlessly with dev/design. 
• Drive e-commerce like a legend. Shape the online shopping experience (DTC and marketplaces like Amazon and Walmart.com), boost conversions, and turn visits into raving fans. 
• Run paid ads that kill. Team up with our digital marketing agency to strategize and execute killer paid campaigns across Meta, Google, and beyond.
• Keep our socials real. Develop and execute an organic social strategy that reflects our brand’s unique vibe. 
• Lead content creation. From crafting content to unveiling products to launching promo campaigns, you’ll own the calendar and keep the content machine humming. 
• Influencer marketing. Build and manage influencer partnerships that expand the brand’s reach and get people talking. 

You're Our Kind of Person If You:  

• 5 years of digital marketing experience plus a bachelor’s degree in marketing or communications. 
• Or no degree but must have at least 7 years relevant marketing experience along with up-to-date digital marketing certifications.
• Bonus points for AI-marketing literacy and/or outdoor/CPG brand marketing background. 
• Know how to maximize profitability on DTC and e-commerce channels, especially Amazon and Walmart. 
• Know how to fish. You don’t have to be an expert, but y ou should be comfortable with a rod in your hand and know your way around our gear. This isn’t just a desk job; it’s a passion gig for someone who gets the fishing lifestyle. 
• Fluent in Shopify, Google Analytics, Klaviyo, Hootsuite, and Meta/Google Ads.
• You have Google and/or Meta Ad certifications or are willing to achieve in the first six months of employment. 
• Can decode KPIs and use them to up your game. 
• Get our brand voice—and can create or direct content that’s bold and edgy. 
• You are low-ego, high-energy, and ready to dive in with sleeves rolled up. 
• Think like a creator, act like a strategist, and hit deadlines like a pro. 

Perks & Benefits:  

• Salary: $72,000 annually 
• Competitive bonus 
• Comprehensive benefits package 
• Playtime with best-in-class rods, reels, and outdoor fishing gear 
• A team that works hard, plays harder, and believes that Anything is Possible 

Personal Characteristics  

• Results-oriented with a strong bias to action. 
• Thrives operating in a fast-paced environment with a sense of urgency. 
• Demonstrates a positive, winning attitude. 
• Works collaboratively with fellow team members. 
• Lives and works honestly and with integrity. 
•  

About Anything Possible Brands  

APB is the go-to source of innovative and on-trend gear that makes fishing fun and exciting. APB is known in the market as the up-and-coming category disruptor, rapidly capturing market share by delighting consumers with its affordable, high-quality, and on-trend products and delighting retail partners with its agility and high level of service.

Job Tags

Similar Jobs