Job Description

Specialized Recruiting Group- Charlotte is looking for an experienced Marketing and New Home Sales Consultant for a local builder here in Charlotte. This opportunity will provide you experience managing and driving the sales process for new residential homes. This includes assisting potential buyers with property selection, understanding their needs, providing expert knowledge of new developments, representing included product and design options, and closing sales. The role requires strong communication and customer service skills, as well as a passion for real estate and home sales.

Key Responsibilities:

Customer Engagement :

• Build relationships with prospective buyers by understanding their needs and offering tailored solutions.
• Present new home properties effectively, including features, pricing, and benefits.
• Conduct site tours and showcase the homes’ unique selling points.
• Answer inquiries via phone, email, and in-person meetings.

Sales Process Management :

• Manage leads and follow up on prospects to ensure timely progression through the sales process.
• Provide guidance to customers throughout the entire home-buying process, from contract to closing.
• Negotiate terms and close deals, ensuring customer satisfaction and company profitability.
• Prepare sales contracts, agreements, and documentation necessary to write and submit contract in full.
• Complete Spec Requests using Plan Option Sheet in full when requested.
• Be present at the beginning of the below listed Buyers Builder walk throughs:
• a. Pre-Construction Orientation
• b. Pre-Drywall Orientation
• c. Homeowner Orientation

Market Knowledge :

• Stay up-to-date with industry trends, new home designs, and competitive offerings.
• Maintain a comprehensive understanding of the real estate market, including pricing, financing options, and available incentives as it pertains to the area and community selling.
• Collaborate with construction teams to stay informed about development progress and property availability.

Customer Experience :

• Ensure excellent customer service at all stages of the sales process.
• Generate excitement for product by effectively identifying needs of customers and matching them to related product and solutions.
• Resolve customer concerns and complaints in a professional and timely manner.
• Help customers envision themselves in their new home and ensure they are comfortable throughout the decision-making process.

General Marketing Responsibilities :

• Properly and professionally utilize social media platforms to maximize efforts to generate traffic and leads that will assist in selling of properties.
• Check the company website weekly to make sure its functioning properly and assigned communities and/or homes are up to date.
• Plan, schedule, organize, and run all social events for community assigned such as grand opening and realtor luncheon type events.

Reporting and Admin :

• Maintain accurate records of leads, sales, and customer interactions.
• Prepare sales reports and provide feedback to management about market trends, customer preferences, and sales performance.
• Attend sales meetings, training sessions, and other activities as required.
• Communicate appropriate information to other personnel (e.g. Purchasing Team, Production Team, Designer, etc.)
• Special projects as needed

Qualifications and Skills:

Experience :

• Minimum of 2 years of experience in sales, preferably in real estate or new home sales.
• Proven track record of meeting or exceeding sales targets.
• Experience with Salesforce customer relationship management (CRM) software, or related software, is a plus.
• Experience working within MLS software is a plus

Skills :

• Strong interpersonal and communication skills.
• Exceptional negotiation and closing abilities.
• Detail-oriented with strong organizational skills.
• Self-motivated with a results-driven attitude.
• Knowledge of real estate sales processes and regulations is preferred.

Education :

• High school diploma or equivalent required; a college degree in business, marketing, or a related field is a plus.

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