We are seeking an experienced Senior Online Marketer and CRM Marketing Specialist (Braze) to drive better patient outcomes and help build a world-class patient messaging strategy. The ideal candidate will be responsible for developing and executing our marketing campaigns across multiple channels, including SMS, and email with the goal of increased patient engagement, retention, and acquisition. As a CRM Marketing Specialist, you will develop lifecycle marketing strategies to ensure patients stay on therapy. You will work cross-functionally with the sales, data science, client development, marketing, and product teams to develop and execute campaigns that drive business growth and improve the customer experience. Responsibilities : Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives. Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence. Develop and maintain customer segmentation and targeting strategies that optimize campaign performance. Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI. Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued. Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools. Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines. Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends. Requirements: 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation. Bachelor's degree in marketing, statistics, or a related field. Experience in the healthcare technology industry preferred. Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau. Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords. Excellent project management skills and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to collaborate effectively with cross-functional teams. Self-starter with a strong work ethic and a track record of delivering results while working with a remote team. If you're a strategic thinker with a passion for online marketing and for providing excellent patient experiences, we encourage you to apply for this opportunity.
...Job Title: Detailing Manager Location: Vancouver, Washington About the Company Join a premier bridge construction company renowned for its excellence in delivering high-quality steel solutions and innovative bridge designs. With extensive experience in the industry...
...continue to develop patentable innovations, expand the industries we serve, and to license additional patent rights. Sr. Thermal Engineer - Location: San Jose, CA (Hybrid in-office and remote from SF Bay Area) Responsibilities Perform thermal simulation and...
We are currently looking for the right candidate to join our family oriented Michigan Helicopter's team. The ideal pilot / instructor will provide quality instruction, occasionaltours, and other pilot duties.Pay above market standard and is commensurate on experience...
.../BC general orthopedic surgeon or fellowship trained in hand, foot/ankle, shoulder or sports medicine ~ Join a team of three orthopedic surgeons, one sports medicine physician and five advanced practice providers ~ Large referral base-142,000 ~118 bed hospital...
...LanceSoft is seeking a travel Anesthesia Technician for a travel job in Rochester, New York. Job Description & Requirements ~ Specialty: Anesthesia Technician ~ Discipline: Allied Health Professional ~ Start Date: 03/03/2025~ Duration: 13 weeks ~40 hours...